Eskimo Joe Inducted into Hanes Beefy-T Hall of Fame

The Tulsa World once recognized Eskimo Joe's as having one of the world's most collectible tees, ranking it alongside Hard Rock Cafes in London and New York City. Eskimo Joe's T-shirts have been spotted around the globe from the Red Square in Moscow to the Great Wall of China, and from the North Pole to the Sydney Opera House. Visitors to Eskimo Joe's have included first ladies, actors, singers and other celebrities.

In addition to Eskimo Joe's, Hanes plans to induct two other companies later this fall with a formal Hanes Beefy-T Hall of Fame recognition event for all inductees during the ISS Trade Show at Long Beach in January 2011. About Hanesbrands Imagewear Hanesbrands Imagewear is a major supplier of T-shirts, sportshirts and fleece to the decorated apparel industry under the Hanes, Hanes Beefy-T, Champion and Outer Banks labels. Hanes Imagewear is part of Hanesbrands Inc., a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands.

More information about Hanesbrands Imagewear can be found at www.haneslocator.com.

About Hanesbrands Inc.

Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands including Hanes, Champion, Playtex, JMS/Just My Size, barely there, and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casualwear and activewear. Hanesbrands has approximately 45,000 employees in more than 25 countries. For more information on Hanesbrands Inc. visit www.hanesbrands.com.