Just One Look, That's All it Took

When anyone walks into a room, the first thing people notice is his or her appearance. If he or she is sporting a polished look when entering the room, the opinion of the masses will be that the guy or gal who just walked in is on top of his or her game. Whether you are outfitting a high profile sales team or a group of company CEOs, there are a few items that land on the list of what is needed when building a perfectly polished persona.

1. The right suit. Check.

2. A neat and stylish haircut. Check.

3. The latest style in shoes. Leather of course. Check.

4. The coordinating belt, also leather. Check.

5. A professional dress watch. Check.

6. And lastly, the perfect professional bag or briefcase. Uh oh.

While many of these items are not at the disposal of the promotional products distributor (if you can swing a promotional haircut, you are definitely a cut above the rest), the perfect briefcase or professional bag is an integral piece that sits squarely and profitably in your hands.

"[From] Fortune 500 [to] Fortune 100 companies, beverage companies to airlines, we have orders daily from every walk of life," noted Jamie Cimino, president of Canyon Outback Leather Goods, New Ulm, Minn. "We are also seeing an uptick in college orders, as the recession has not hit them as hard," he continued.

Because ensuring a sales team looks their best while on the road and meeting with potential clients is of the utmost importance, Antonia Pappas, product development manager for The Magnet Group, Washington, Mo., explained further. "This particular category sees activity from many [markets]," she said. "Companies that are outfitting an active group within their organization are willing to look at a higher-end bag that uses better quality hardware and materials and will last longer."