Just One Look, That's All it Took
What to Wear ... For Now
There is a shift today from what we've seen in recent years. For the last decade, the large screen laptop was a staple and the bigger the screen, the bigger the briefcase. That is no longer the case. "The small brief is back," Cimino said. "The 17" laptop screen is fading [from popularity] and small tablets and iPad sizes are hot now." This trend shift is always welcome on the promotional side, particularly because high-end bag styles don't make major shifts often. "Trends in our industry, especially in bags, do not change every year," he said. So when a new trend comes along it is good to get in front of clients while the trend is hot.
And when it comes to color, Pappas and Cimino both agreed that the timeless elegance of black still tops the lion's share of sales in the professional bag category. "Color in higher-end bags is typically an accent, if at all," said Pappas. "These bags are typically black and utilize mixed materials to give an extra depth of detail. Alternate colors hover around a more classic, and very rich brown tone."
Going in for the Sell
When pitching a bag to a potential client it is important to know where to look for quality. From the grade of leather to the materials used to make the hardware, knowing what makes a great bag great is paramount. "Learning the differences in the materials and features between low-end and high-end bags will allow you to speak knowledgeably and with confidence should a customer question the differing price points," said Pappas.
If a potential client is concerned about the pricing of a briefcase or professional bag it is fair to note, "Like a luxury car, these are quality bags utilizing superior materials to achieve a certain look and level of performance and longevity," said Pappas. "A customer interested in this type of bag should naturally understand the difference in price/quality between these and standard promotional products."