The Master Plan
Calendars’ custom capabilities find perennial appeal
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OLDIE BUT GOODIE
Calendars are one of the oldest and most celebrated promotional products, and with good reason. “They provide such high visibility, as [they] are referred to countless times a day by the user,” explained Jeff Taplin, vice president of sales and marketing at PlannerStore, Lewiston, Maine.
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- Companies:
- MeadWestvaco
- PlannerStore
- People:
- Jeff Taplin
Cynthia T. Graham
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