Seeing The Light Of Day
2) Hook them on a feeling. The very reason for the existence of lounge and sleepwear is comfort. Double-brushed, European-style flannel and soft cotton/polyester blend fleece are but a few of Raposo’s offerings. “Its lightweight and comfy feel is a top reason much of sleepwear apparel is made of this material,” she said. Because the fabric is a huge part of whether or not these styles will live up to their distinction, Reed maintained bringing samples is a must. “It gives [the item] a value that you’re not going to see in a picture,” he said.
3) Give patterns presence. Plaid might be the traditional offering, but numerous other designs are coming on the scene in a big way. “Our whole push this year in all our categories is, it’s about pattern when you’re getting into that [junior] age market,” Reed said. This direction is fashion-forward, so expect to see polka dots, florals and animal prints on 2008’s comfort and sleep lines.