Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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PM: How are plastic cards being used as promotional products?
WN: Over the past few years, gift cards have become perhaps the most sought-after promotional or incentive item, largely because of their popularity among recipients. Two of InComm’s most exciting promotional programs feature gift cards.
InComm’s patent-pending Win It Now! product takes gift cards to the next level. WIN! cards are similar to traditional gift cards, but a scratch-off area on the back offers recipients the thrill of a chance to win large prize values.
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- People:
- Watson Nichols
Cynthia T. Graham
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