Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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SP: As plastic cards have become a ubiquitous part of our society, promotional plastic cards have followed. Anytime you have a heavy usage of a product (in this instance credit, debit and gift cards), there is a natural tendency for promotional uses of those products to follow. Currently, you can find a good mix of legacy and newer emerging products in the plastic promotional card space. More mature products would include calendar cards, prepaid phone cards and promotional hotel key cards. Newer products would include music download cards, ringtone cards and promotional gift cards.
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- People:
- Watson Nichols
Cynthia T. Graham
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