Put It On Plastic
Plastic cards have changed the face of traditional gift-giving
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PM: What are some advantages plastic cards have over other promotional items? What makes them good promotional products?
WN: The primary advantage is that recipients want cards perhaps more than any other promotional item of comparable value. When a promotional or incentive program offers recipients something they want, it’s great for both the client and recipient.
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- Watson Nichols
Cynthia T. Graham
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