Holiday Time Flies
Preparing for holiday selling now will increase sales and decrease stress later
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One idea being implemented by several supplier firms is the use of brand name products. Tom Riordan, president and founder of Maple Ridge Farms, Mosinee, Wis., said his company recently released gift packages containing Starbucks coffee. He said these products drew many excited distributors at a recent trade show in Chicago. The surge of inquires, he speculated, came from the strength of the Starbucks brand.
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Laurence Liss
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