FIT FOR THE COURSE
Besides high-tech fabrics, Rhodes said golf apparel has evolved over the years to include more fashionable styles and color options. He said elements of “brighter, more fashionable colors are being used, along with more tapered cuts, which moves away from the more traditional looks of the past,” namely the standard cotton piqué polos.
CUE INTO QUALITY
But, everyone’s talking about the overall improved quality of golf apparel. As many name-brand companies have entered the promotional market, they provide a strong selling point for distributors looking for the top brands to sell and the highest quality for their clients, Rhodes pointed out.
“The quality of the garments has gotten so much better, it has become a great way for the customer to make a strong presentation for any event,” he said. “Most end-users are looking for the best quality available at a competitive price.”
Householder agreed, adding, “End-users are looking for well-made apparel they feel comfortable wearing and purchasing. Quality is key.”
Due to higher-quality choices and fashion elements being added to golf apparel, both Rhodes and Householder said the garments have unmistakable crossover appeal. Said Householder, “Comfortable pullovers and wind shirts can be worn on or off the course, getting corporate identity shown just about anywhere.”
In addition, she noted the usefulness of golf apparel in the wild world of business. “Many business meetings take place on the course,” she said. “What better way to continuously put your company in the mind of your client throughout the game, even when you’re not ‘talking shop’ during a long putt?”
For customers wanting to look great at a great price, both companies offer a variety of garments for every budget. Pro Am Golf carries outerwear, T-shirts and moisture-wicking garments at varying price ranges, with top sales coming from its Nike Dri-fit Tech and Adidas Clima-cool polos. “We see another strong year ahead for both of these popular garments,” he assured.