FIT FOR THE COURSE
Golf apparel gives players quali-tee time
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WHEN THE SHOE FITS (THE PROMOTION), WEAR IT
The hottest and newest things to hit the promotional golf apparel market this year are custom golf shoes, according to Taryn Householder, graphics and marketing manager at Cleveland-based Par One Golf Specialties. She said the company’s MyJoys Contour and DryJoys Tech shoes can be custom-designed in a range of colors with personalization, a corporate logo or event information on the heel. By offering short lead times and low minimums, Householder said the shoes “are becoming more popular every day.”
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- Dennis Rhodes
Cynthia T. Graham
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