There’s No Place Like Home
Standard vinyl items have become a success for Fey Line due to their durability and broad appeal. “People you’re dealing with are looking for good, quality products, something that’s going to last a long time, something that’s going to stick around a long time,” noted Fey-Mitchell. With the magnetic coupon holder and the company’s photograph holder, Fey Line has found success in broad appeal items. With the photograph holder, real estate agents are able to give their clients a picture of their first home as a gift, which they will hold on to for years to come. “The best thing to do is provide broad appeal,” said Fey. “If it’s too narrow a focus, you’re going to see it in the sales you generate.”
For the more upscale home buyer, Richard Wolen, president of Corporate Keepsakes, Rudolf, N.J., may have the promotional item distributors are seeking. Corporate Keepsakes makes hand-crafted metal sculptures from recycled steel and copper that are meant to be displayed in either the home or executive suite. Since each piece is hand-crafted, no two pieces are the same. “More often than not, [customers are] looking for something that is unique and different,” said Wolen. “And I think that is what separates us from other companies in the industry because there are a lot of companies that are doing the same thing. You walk up and down the aisles at any trade show and you’ll see many pieces that are repeated, but when they come to our booth, most people stop and look and they say, ‘Oh! This is very interesting. I’ve never seen anything like that before.’”
Corporate Keepsakes produces three types of items for this market. The first is a wine bottle caddy shaped in the form of a tradesman, which can hold a bottle of wine, bath oils, barbecue sauce, water or any similar item in a 750 mL bottle. “We have found that wine specifically is a very upscale image and that people like to display it in their bar or in their family room or in an office, for that matter,” said Wolen. The second item is a desk sculpture that can incorporate pens or pencils, business cards, or other office supplies. The last items, a series of sculptures called Stompers, are a smaller version of the company’s regular sculptures with larger feet (hence the name), standing at about three-and-a-half inches, as opposed to the regular seven-inch version. For clients that can’t afford the more expensive original sculptures, Stompers were introduced as a more affordable alternative. Wolen said these items range between $10 and $14 (depending on quantity), a dramatically lower price point than the larger items.