There’s No Place Like Home
All these pieces can be targeted to various trades within the construction industry and Corporate Keepsakes produces versions presented as carpenters, electricians, plumbers, bricklayers and painters. The most generic sculpture, the carpenter, wears a hard hat and has a toolbox in one hand and a hammer in the other. “We’ve used that with a lot of construction companies and we’ve put the logo right on the toolbox,” added Wolen. “It has a lot of generic application and that’s the most important thing.” The carpenter model can be easily adaptable to other tradesman by switching out the hammer for another trade-specific tool. “By having a hard hat and by having a toolbox, those are the basics to almost any trade and then by being trade-specific, it’s something that’s really unique. When people see it, it’s something they respond very favorably to,” he said.
Wolen considers each of these hand-made pieces a work of art, but said they are not for everybody. “You’re talking about a product that has a retail value of ninety or a hundred dollars, and that’s why it’s really an executive gift,” he explained. “By and large, we have found that it’s a very limited niche market within the promotional industry because most people still focus on the mass merchandise. They still focus on the pens and pencils and the T-shirts and the hats. But for those people who do receive it, it’s something they value and something they really appreciate.”