Michael Schreiber, vice president of Denville, New Jersey-based Latico Leathers, agreed. “When considering travel goods, distributors need to consider the cost/value equation more so than in other categories,” he said. “End-users look for and appreciate quality products, and are often willing to pay a little more for designs with a high ‘wow’ factor.”
To Latico’s credit, the company offers a diverse line of high-quality travel leather goods, including weekenders, messenger bags, wallets and cosmetic bags. Schreiber noted the high-perceived value and durability of leather make the items ideal for promoting and establishing brands. “Leather travel items [make] owners feel good about themselves when they use them,” he said. As a by-product, “those positive feelings generate lots of goodwill toward the gift-giver.”
Another important finding in Vision 2010 showed air travel and hotels are “joined at the hip.” According to the report: “Analysis confirms that any disaster that hits airlines, such as a terrorist attack or the outbreak of war, also impacts hotels dramatically. Likewise, positive events, such as major sporting events or conferences, gives both airlines and hotels a boost.” In the wake of government-imposed restrictions on the types of liquids that can be transported in luggage as well as the baffling extended wait times certain carriers recently imposed on travelers, distributors would do well to suggest useful gifts to customers within the travel and hospitality industries. “Travel kits with shampoo, conditioner and suntan lotion are useful giveaways at resorts and hotels, since many people arrive without their confiscated items,” noted Siegel.
Towel Specialties has been known for its beach towels since its inception in 1985. Last year, the company increased its selection of beach accessories to include mats, umbrellas, chairs and sun hats; and this year, it introduced a new line called Cabana Bay, part of its Fine Spa Collection. The Cabana Bay line features an assortment of quality Turkish robes, slippers, spa towels and spa kits that are offered separately or as ensemble gift sets. Price points range from under $10 to more than $100.