Destination Relaxation
Travel, hotel and resort items transcend their natural sphere of influence
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The findings present a clear role for promotional products. “As with all promotional campaigns, distributors’ first consideration should be finding out what the customer is trying to accomplish,” explained Murray Siegel, marketing director at Towel Specialties, Baltimore. “Then, they need to examine the budget and logistics so they can establish the category of products necessary to succeed.”
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- Companies:
- Latico Leathers
- Towel Specialties
Cynthia T. Graham
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