Destination Relaxation
Travel, hotel and resort items transcend their natural sphere of influence
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Branding a hotel or resort doesn’t come without a price tag and some creativity. Siegel said if a particular niche “points to high-quality/high-impact incentive or gift items, distributors should try to get the most value for [their customers’] dollar.” He added: “The old adage holds true— ‘expensive is cheap and cheap is expensive’. Products with high aspirations, but low quality often fall into the ‘throwaway’ category. They are a waste of money for the advertiser and that can also lead to negative [press] and bad impressions.”
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- Companies:
- Latico Leathers
- Towel Specialties
Cynthia T. Graham
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