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“Basically, any trend that starts in the regular clothing market will ultimately filter downward,” said Bill Gardiner, vice president of Zorrel International, Grandview, Mo. He pointed out more valuable trends enter the promotional market more quickly, implying the saturation of performance and athletic garments in the market indicates a wide variety of possible uses. Like space, there are expanses of the performance promotional landscape that distributors have not explored.
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Laurence Liss
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