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Gardiner and his colleague, Sean Mahoney, a manager at Zorrel International, were quick to differentiate performance and athletic apparel. While athletic apparel does generally incorporate performance features, there are performance garments not necessarily designed for athletic activity. Mahoney shared the clever phrase circulating his company to describe the need for performance fabrics in non-athletic applications: “You don’t have to work out to sweat, you just have to work.”
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Laurence Liss
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