Let’s Make it Personal
Drawing from the days when his company coordinated bath accessories for large retailers, such as The Body Shop, as well as its current gig creating product for the Style Network, Weber said Profile Accessories prides itself on staying on top of fashion trends, particularly with color. “We say that we’ve got more colors than anyone else in the world,” he mused. Because the company manufactures its own sandpaper, it is able to offer a wide selection of manicure and pedicure files in stock colors as well as with PMS color matching.
In addition to keeping up with color trends in retail, Profile Accessories also offers a host of printed designs on its abrasive products. “We have a lot of abstract, floral and neat kinds of designs,” Weber noted. “If brown is in this year, or pink or orange, we do it.”
Ellis further confirmed the fashion industry’s impact on the personal-care category. “A few years ago, it was novel to offer lip balm with a custom label, and today it is commonplace,” he said. “This market moves very rapidly, and one of the ways we compete is through packaging design and decorating.”
To be successful in the selling of personal-care items, both Ellis and Weber advised distributors to promote quality—a factor that will ensure repeat orders. “The key to success for the
distributor is working with suppliers who offer quality items and really reliable service,” Ellis emphasized. He pointed to his company’s designation as an American manufacturer in a day when corporations are contending with “the numerous recalls of Chinese imports.”
Weber agreed with Ellis, noting the professional-grade quality of his company’s abrasive products. “Because we also produce products for aestheticians and spas, end-users are getting a professional-quality
product for use in a promotional environment,” he said. Under normal use, Weber said the products can last for more than a year.