Let’s Make it Personal
From all-natural products to fashion-forward nail files, personal-care items give distributor sales a fresh start
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A 2005 survey conducted by PPAI showed
personal-care products accounting for 1.58 percent of total industry sales. Just one year later, the category reported a 28 percent increase—making up 1.86 percent of total industry sales. These numbers may not seem very significant in the grand scheme of things, but when compared to other categories, such as electronics—which made up only 1.74 percent of industry sales in 2006—they are quite impressive.
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Cynthia T. Graham
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