Promotional Product Breathes Fresh Air Into Corporate Responsibility Programs
Corporate branding fuels tree planting in deforested nations.
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In a Seed Our Future campaign, a company purchases customized "Tree Cards"—adorned with company logo and providing simple instructions. Cards are distributed to clients, employees and prospective customers. To plant a tree, each recipient goes to a website, enters a PIN code and selects a country for tree planting. At completion, the recipient can download a certificate, branded with company logo, to signify the planting event. The website also educates visitors and provides an assortment of eco-friendly activities to further reduce one's own carbon footprint.
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