Promotional Product Distributor Geiger Upgrades Media Center
Lewiston, Maine-based Geiger announced the company recently upgraded its media center to allow its sales force to send video emails from themed templates, upload videos to individual Web sites and create videos via Web or video camera.
“The ease of the Geiger Media Center makes it a marketing tool that is simple to use for our sales force,” said Becky Blair, MAS, video marketing project manager for Geiger. Blair continued, “Video is here to stay. According to comScore.com, the average American watches 12.2 hours of video a month. We have to reach our customers with tools that they use in their everyday life--video is moving up the list very quickly. It helps combine the visual and audio for a 45 percent increase in retention.”
To date, content provided by suppliers and Geiger exceeds 300 videos and continues to grow. “We’re seeing some really good results with our video efforts,” said Blair. “But remember, video success is more than just getting the order, it’s about setting your self apart, creating a buzz and letting your customers know that you’re up with the latest technology. No one wants to work with someone who isn’t up on the latest methods, no matter what field it is,” concluded Blair.
Headquartered in Lewiston, Maine, Geiger is the largest privately held promotional products distributor in the nation. Geiger operates 15 divisional offices across the U.S. and is affiliated with more than 450 independent sales representatives.
For more information on Geiger, visit www.geigergetsit.com or call (800) 314-6869.