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Promotional Products Association International (PPAI), the not-for-profit association for more than 10,500 members of the $17.7 billion promotional products industry based in Irving, Texas, released the results of its annual sales volume study. The report revealed that distributor sales of promotional products in the U.S. climbed 7.02 percent in 2011 to $17,721,945,690, according to PPAI's annual estimate of promotional products sales. In comparison, sales in 2010 were $16.56 billion. This marks the second consecutive year of positive growth following declines in 2008 and 2009. The industry experienced its highest level of sales in 2007 at 19.7 billion.
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