Technology for Dummies
Not so gadget-inclined? Buck the learning curve and seal the deal
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Lesson 1: Design Directives
User-friendliness starts at a item’s infancy. “When we design a new product, we always factor in two things: It has to be ‘idiot-proof’ and it should consistently offer the user the same experience,” said Ahmad Aqqad, vice president and managing director of Kent, Washington-based JMTek-CorporateKey. Since intuitive operation is key with any promotion, a methodical design process is essential. “We find that most products simply need to be logically thought-out,” explained Nate Bettinger, manager of sales and marketing for Chicago-based Pingline.
0 Comments
View Comments
- Companies:
- JMTek-CorporateKey
- Pingline
- People:
- Ahmad Aqqad
- Nate Bettinger
- Places:
- Chicago
- Kent, Washington
Related Content
Comments