Technology for Dummies
Lesson 4: Rewards Outweigh Risks
In a business climate that might need a push to justify extra expenses, new innovations coupled with the fact it’s now common to have more than one of the same item are creating new opportunities where there once was hesitation.
“It has become accepted in both retail and promotional industries that the product you buy now may be outdated in a year or two,” Bettinger said. “Clients are more likely to place a repeat order based on a higher capacity, bigger screen or more functions.”
Not to mention, eco-minded products have made their way into the promotional technology arena. Bettinger noted the addition of such items as solar- and hand-powered chargers as well as recycled plastic and wooden USB drives. As a bonus, said Aqqad, some can stay at a relatively low price point. At his company, environmentally friendly items can be priced as low as $2.
And in the unfortunate case the end-user already owns a promotional gadget, it’s likely to still have value. “If you already have an MP3 player and you receive a second one, you will not throw away the new one. You will either keep it for the gym, for the car, or give it to your friends or family,” Bettinger said. As such, branding stays top-of-mind for a very long time.