Promotional Products Around the Globe: Promotions from “Down Under”
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PMN: With Australia being so geographically close to Asia, why, in your opinion, is there such a fear of the Asian manufacturing market throughout the promotional products industry?
WK: I think it’s because within our industry we have failed to identify the most strategic ways to promote ourselves as creative entities. And I mean this in particular with the distributor model; but, suppliers [are guilty of this] as well. I think suppliers and distributors need to take a hard look at the way that they market their business externally—that means from a supplier marketing to a distributor and from a distributor marketing to the end-user.
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