Promotional Products Around the Globe: Promotions from “Down Under”
PMN: What kinds of promotional products are people in your region most interested in?
WK: We have found an interesting trend in Australia where the market seems to be going for a higher quality of promotional product. Australians are relatively discerning shoppers. I suppose that because of our proximity to Asia, we have always been flooded with a lot of inexpensive Asian product. I’m not saying that’s not part of our industry, because by far, it’s still prevalent. But, I have to say that a lot of our suppliers are looking for a higher level of quality in the products they are providing. There are fewer suppliers who supply products in the lower end of the promotional spectrum, and there are more companies offering a middle to a higher range of products. In Australia, the promotional industry is looking toward a slightly higher quality of products, and they are willing to pay more to achieve that.
- Places:
- Australia