The Proof is in the Products

These sentiments expressed by Kelly Grant, vice president of business development at Sonoma Promotional Solutions, Sonoma, Calif., should give distributors interested in the nonprofit/cause-related market reason to rejoice. It is precisely this kind of thinking that has been instrumental in the growth of the promotional awareness product category, with many suppliers now offering entire product lines dedicated to awareness. Here, two suppliers pinpoint many of the causes that are beginning to take center stage and the kinds of products that would suit awareness efforts well.