Doctor, Doctor, Give Me The News
“With the advent of new ‘super bugs’ and viruses that are paralyzing our healthcare system, our convenient, personal healthcare items have become an essential part of our daily lives,” said Ian Ellen, executive vice president at Martini Promotions, Montreal. “Just as there are always new patients, there are always newer and better drugs to choose from.”
Martini Promotions’ Achoo Tissue product line capitalizes on the needs end-users have for hygienic, antibacterial items, as well as medicinal manufacturers’ needs to pitch new products. “Pharmaceutical companies strive to get their products into doctors’ offices, hospitals and healthcare clinics,” noted Ellen. “They spend huge sums of money when it comes to branding and advertising their products.” Many of the items Martini Promotions offer, such as promotional facial tissues, wet wipes, soaps and other antibacterial items, stress messages of wellness while remaining highly useful. That’s nothing to sneeze at.
A benefit of many healthcare promotional products is their practical utility. “We shrink wrapped a pack of our Deluxe Folding Pack, a tissue pack that folds open and closed like a wallet, with a bottle of antibacterial hand sanitizer,” explained Ellen. “It was the perfect premium for cold and flu season. The order has since repeated three times.”
And In Health
With so many television ads for new medications, and new illnesses, a hypochondriac could have a heart attack. “There is not a day that goes by that healthcare is not in the national media,” explained Will. “The healthcare industry has become such a predominant marketing force in our country, we have begun to see residual business from non-healthcare related companies, such as financial institutions, non-medical insurance companies and both large and small corporations that see the benefit of building internal, company-based wellness programs that in turn produce healthier employees.”
Fortunately, for those with frail constitutions, not everything is so life-or-death. As Will pointed out, increased understanding has created a generation of consumers who take an active role in ensuring their health, creating patients who take a preventive, rather than reactive, stance to ensure their well-being. Fewer sick people is just what the doctor ordered for the smart distributor: The more emphasis people put on maintaining good health, the more opportunities to sell products that help to keep people feeling fine. From daily vitamins to antibacterial hand lotions, people are utilizing health-related items constantly, and there is no reason that these products can’t be used as exposure for healthcare companies. The multitude of opportunities is dizzying.