Doctor, Doctor, Give Me The News
In Sickness
“The market has grown in leaps and bounds in recent years. People are taking more medications more times a day. This is mostly due to the increase in preventive medicine’s popularity,” said Peter Will, president of Universal Promotions, Rogers, Minn.
As one of the leading producers of medical aids, Universal Promotions has seen many industry changes and has developed products to match trends. “In the past, medication schedules were fairly simple, with doses taken in the morning or at night,” noted Will. “Now, with the generation of patients that are medicating for good health versus medicating for sickness, we have to introduce delivery systems for multiple doses per day at specific times.”
- Companies:
- Martini Promotions
- Universal Promotions
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.