Doctor, Doctor, Give Me The News
“We are amazed by how many distributors do not take advantage of marketing to the healthcare industry,” said Will. “If you look at the demographics, the opportunities are immense, from the local pediatric clinic or hospital to the assisted-living facility.”
He continued, “Our advice is simple: Start local with solid ideas and products that benefit the organization and its patients in both function and exposure.” That’s healthy advice for anyone to heed.
Ellen added most healthcare companies have easy-to-identify targets, and the trick is to match the right promotion to the right product. “All healthcare items have target markets and opportune selling times,” he said. “Try to familiarize yourself with these times and use them as guidelines. If you approach your client with a variety of options geared at promoting specific drugs they sell, you will have a much better chance of success.”
“Obviously, good hygiene is a precursor to good health,” offered Ellen. “You don’t need to be creative to sell our line; you just need to be sanitary!”