Raising the Bar
It used to be [as easy as a] social compliance statement. You could type up a piece of paper and say this is what our ... statement is. ... But now you can’t just type up a piece of paper and put it up on your Web site. You really have to ... walk the talk.
TG: You know, it’s no different than after 9/11. Before, we’d all just get on a plane and fly. After 9/11 you had to change the way you travel. At first people were upset about it. But they’ve adjusted to it—you go to the airport early. Today, there are less incidents and hopefully it will stay that way. People adjust and companies adjust. It wasn’t easy, it’s taken how many years to make those changes? Only now is it becoming seamless, going through airports where they are organized. It’s the same thing that’s going to happen with our organization.
AE: And it’s a continuous improvement. This isn’t like a [single] point in time you get accredited [and its done]. We are always going to look for continuous improvement in everyone's methods and standards.
PM: If I was ... a supplier and I picked up the phone and said “How do I get certified?,” can you take me through that process?
JD: What we are really focused on is getting our founding members ... accredited. We are taking applications of interest for people who’d like to be considered for the second round. ... It is not a walk in the park. ... Consumers want safe product and that’s not too much to ask. In fact, that should be the standard of this industry. ... What’s truly amazing, you’ve got competitors standing side by side. You’ve got the Swedas, the Logomarks, the Leed’s who are standing side by side and putting down their competitive nature and they are working together. It’s pretty refreshing and it also tells you the right people are taking the right amount of resources and giving it the right amount of attention.