Raising the Bar
AE: No one can test every single piece of every single consumer product sold or given away ... it’s impossible. But you want to align yourself with companies that are dedicated to making sure that the products they manufacture have processes in place and that they work.
JD: I think Trevor said it ... audit, validate, verify.
TG: Absolutely. ... This is the cost of doing business today. In the olden days, one could start a business, you could bring in product and you could sell it. [Today,] consumers/distributors are going to have to make a decision about whether they want to buy from [noncertified] companies, because it puts them at risk as well.
PM: So after all the members have gotten certified, what will you do to get other suppliers to join and jump in?
JD: Hopefully, there is going to be a natural attraction for people who take product safety and social compliance seriously. This organization is not to service the entire industry and certify every company. It is here to certify those who are taking product safety very seriously and are able to get certified. ... The QCA seal should be like the Good Housekeeping Seal. It should mean something. It’s taken us a year to get to this point, a lot of effort; energy; passion; blood, sweat and tears; and a lot of money to get to this point. Hopefully 12 months from now, the industry will see that this was something very real, it means something. The consumer will see it, the end-user will see it and the industry will be better for it. That’s the angle that is our goal.
This interview was edited for space and clarity. See the video at www.promomarketing.com.