Promotional Products Sales at Record High
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The annual study was conducted exclusively for PPAI by Richard A. Nelson, Ph.D., at the Manship School of Mass Communication at Louisiana State University; Rick Ebel, principal of Glenrich Business Studies; and Michaela Mora, research consultant at Relevant Insights, LLC.
Sales of promotional products have increased by more than $670 million in 2007. This is a stark contrast to the revenue numbers for more traditional forms of advertising. In fact, promotional products sales growth far surpassed advertising revenues for newspapers (down 9.4 percent), television (down 4.4 percent), business magazines (down 4.2 percent) and radio (down 2 percent) from 2006.
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