FOR THE HOME TEAM
Another way to stay ahead of the game is to offer higher quality than the competition, which AmeriFoam has done with its thermal seal foam products. “We’re one of the only ones in the industry with thermal seal,” boasted Bascom. “The thermal seal, as opposed to the die-cut, is just a nicer product. It has a nicer texture and shape and it’s softer.” The differences between thermal seal foam and die-cut foam are subtle, but ultimately a consumer will go for the smoother shape and softer texture of a finely made product, especially when the price increase is minimal. “Our products are very cost effective,” she noted.
Promoting for sports teams and events is a thriving market full of success stories. But no matter how successful the market, there is always room for innovation and fresh ideas. Man’s innate drive to compete, and to be a spectator to the competition, means there will always be sports and sports fans. As long as there are sports fans, there will always be sports promotions. So get in the game—one doesn’t need to set foot on the field to score a grand slam for the home team.