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Jess Brock
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The beauty of the sports promotion is that it is cross-demographic. From the hotdog vendor to the corporate executive in the box-seats, everyone loves to take in a game, and wants to go home with a souvenir hat or cup. Many products that are given away or sold at sporting events come to be dear to the consumer’s heart. “People respond very well to these kinds of products,” said Lisa Bascom, vice president of sales and administration at AmeriFoam, Brooklyn, Mich. “They have fun with them at the game, and they keep them afterwards as a memento.” A cost-effective giveaway for a company may remain in the home of a consumer as a reminder of a fun day out with the family or a victorious game on the home field.
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- Companies:
- AmeriFoam
- Baden Sports
Jess Brock
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