The Long Game
According to Lisa DeGeare, vice president at Whispering Pines Sportswear, Monroe, N.C., distributors putting together golf-apparel promotions have one common, yet duly prized, goal: “high-quality garments that their customers will be satisfied with over a period of time.”
It’s a standard rule of fashion: in the end, tradition will always trump trends. Since no other sport has quite cornered the market on casual, yet refined, style the way golf has, longevity is key. Though these apparel items might be tweaked stylistically along the way, their classic silhouettes are exactly what will keep them perpetually current, both on the course and in the mainstream. “Golf apparel is appropriate wear for so many different occasions from the golf course, to corporate wear to everyday wear,” said Matthew Waterman, senior marketing manager for Winston-Salem, North Carolina-based Hanesbrands Inc., which owns Hanes Printables and the Outer Banks sportswear brand.