WITH GREAT RISK COMES GREAT REWARD
PROMOTIONAL SAFETY ITEMS HELP BOTH SUPPLIER AND DISTRIBUTOR PROTECT AND SERVE
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The adage also rings true when considering the sale of safety items as promotional products. The stakes are understandably higher than those of other categories, and goods that don’t live up to expectations mean customers end up on the wrong side of a close call. On the other hand, however, it also means that when supplier and distributor do put their faith in a product, it can lead to big dividends in both profit and reputation. According to Jeff Thompson, vice president of corporate markets at Shelton, Connecticut-based Victorinox Swiss Army, “That type of personal involvement is much appreciated by today’s over-stressed and overworked individuals.”
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