Don’t Rain on My Parade
Helen Stromberg, president of Hudson Valley Umbrella/StrombergBrand, Peekskill, N.Y., said, “Umbrellas really started taking off when the imprinting technology started advancing ten years ago.” Now, with a wide selection of printing methods
available—digital printing, heat transfer and sublimation, for example—vibrant, four-color graphics can be produced on an umbrella’s entire surface, she noted. Arriving hand-in-hand with decorative advancements were technological innovations in wind ventilation, said Bernie Trowbridge, vice president of Dallas-based Redline. He said the increasingly popular double-canopy design “allows wind pressure to be released through the vents instead of forcing the umbrella to turn inside out, which often destroyed the umbrella.” Other design features that keep umbrellas on top include collapsible styles as well as auto open/close features.
- Companies:
- Hudson Valley Umbrella
- Redline
- Places:
- Dallas
- Peekskill, N.Y.