Don’t Rain on My Parade
New printing and design techniques open up umbrellas to a whole new world
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CHASE THE BLUES AWAY
As is the case with most other promotional product categories, umbrellas are experiencing a revival in color. From hot pink to lime green, the items lend themselves well to promoting on even the most dismal of days. “People want things that are new, hot and trendy,” noted Stromberg. “They want things that are bright and cheerful. They want exciting items, and umbrellas can be that.”
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- Companies:
- Hudson Valley Umbrella
- Redline
- Places:
- Dallas
- Peekskill, N.Y.
Cynthia T. Graham
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