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Garza further noted uniforms serve promotional purposes well because they “offer the customer something unique they can actually wear.”
Furthermore, there is something personal about uniforms. “When a customer wears a shirt with a company logo on it, that person clearly feels a special bond or connection with the company,” said Garza. “This person proudly displays the company logo on his/her person and the logo is more likely to be noticed than a smaller item, such as a pen or cup.”
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- Companies:
- Featherlite
- Workwear
- People:
- Fred Haws
- Missy Garza
Cynthia T. Graham
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