The Picture of Hard Work
Although since its inception in 1889 Carhartt’s signature mustard-brown color has had little variation, the brand has caught the eye of younger generations. “You’re starting to see it worn by high school students as a fashion statement now,” reported Haws. He also said NASCAR favorite Matt Kenseth has been the driver of the Carhartt car for a number of years. “We’re seeing the Carhartt name strengthening, and with that will obviously come an increase in sales and increase in people wearing the product casually.”
Haws encouraged distributors to become familiar with Carhartt and other uniform brands in order to sell the items more effectively. “Understanding the difference between the pre-washed duck material and the new duck material, or knowing the length and styles (with or without a hood) available, will be helpful for distributors.”
Like Garza, who said “uniforms in the promotional market have the potential to grow in substantial numbers,” Haws concluded workwear will grow “exponentially.”
So, whether the office is a glass tower or a grassy field, a tastefully put together uniform will get the job done.