The Tale of Time
The promotional appeal of clocks and watches derive from several factors, according to Heather Cassese, president of Carmel, New York-based Calcutime. “They are constantly seen, they have a high-perceived value and they’re products you will always use and can stand the test of time,” she said.
Cassese said while her company’s products—primarily clocks—have not had occasion to change much over the years, its silver-finish selections have been popular lately. In addition, she said a trend taking place at Calcutime is the use of atomic clocks. “We carry USA and global atomic clocks,” she noted. “This clock sends a signal to a central location and automatically adjusts the time,” something modern timekeepers will relish. The company carries several models, including desk and travel atomic clocks, as well as those with built-in picture frames.