Increase Your Sweat Equity
Rugged work wear promotions kick into high gear for fall
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Seasonal color and fashion trends be damned, what counts in this sector is the caliber of the product. "Make sure you supply quality work wear," said Robert Klein, president, Pella Products, Pella, Iowa. "Nothing fails as fast or gives as bad of an impression as work wear that doesn't measure up." A truer statement has never been uttered. If the poor fellow on top of an electrical pole in the midst of a February ice storm develops a tear in his coveralls and freezing water starts to enter the "dry zone," it will be you, the distributor salesperson who sold him the attire, who will be etched in his frostbitten mind.
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- Companies:
- Coast
- Dri Duck Traders
- Pella Products
E
Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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