PROMOTIONS EAST Continues with First Day of Exhibits, More Education and Popular Parties

PROMOTIONS EAST, the largest and oldest promotional products trade show on the East Coast, opened its trade show doors today to excited distributors. The exhibit floors opened at 9:30 a.m. this morning, as a marching band led attendees to all the newest products and top suppliers in the industry.

Tuesday morning saw a packed show floor as distributors made their way around the Atlantic City Convention Center. By noon, more than 2,000 attendees were walking the show floor.

"The show was off to an awesome start from the beginning," said Kippie Helzel, vice president of sales for CPS/Custom Plastic Specialties. "A ton of great distributors already with a lot of products. It's really exciting and the energy is good, it's off to a great start to day one."

This year's show, which began Sunday afternoon, developed a lot of steam on Monday as suppliers and distributors alike came to set up booths, network with peers and attend MAS/CAS accredited classes. This year's keynote panel, "Rock Stars of the Promotional Products Industry," was popular and well-attended, and people flocked to DUSK nightclub at Caesars for the first afterparty of the show.

Tonight, trade show attendees will attend SPLASH! at The Pool at Harrah's. Returning once again after a greatly successful party last year, this pool-side event will allow people to mingle and unwind with a buffet dinner and bar. The party begins at 7:00 and include the buffet and a drink ticket. Following SPLASH, the PE After Dark Party will be held at Eden Lounge in Harrah's.

Promo Marketing will have more show coverage, including the final day of exhibitions, in tomorrow's newsletter. Stay tuned to Promo Marketing on Facebook, LinkedIn and Twitter for more updates from the show floor.