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THE DOGHOUSE:
Pet tags
Central to many a happy home is caring for the family pet, which is why Suhail Niazi, president and founder of ReturnMoi, a company based out of Kirkland, Quebec that specializes in promotional tracking tags for pet collars, recommended working with the love that people feel for their animals. "For many people [pets are] almost like their kids," he said. Because of this emotional charge, he suggested products that would help the health or safety of pets. He explained that not only would the items be more likely to last, but the added value of helping to care for a pet was a great way to connect emotionally with end-users.
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Michael Cornnell
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