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So, what makes lighted products so desirable as a promotional or branding medium? Linda Gillette, Buztronics’ ASI sales manager, swears by
the products’ unforgettable nature. “Look around at products in the market and tell me the name on a mug or pen you used last; but I will bet you can remember the name on the light-up plastic ware you received from your last trip to the Rainforest Cafe,” she challenged.
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