Both Bayless and Gillette agreed the items are most useful for trade shows to generate booth traffic and at events that involve low-lighting, such as parties, wedding receptions, night clubs, concerts and ball games.
LOUD AND CLEAR
They say music is a universal language, and by default, it has reached the promotional products industry. In 1986, Joel Schaffer, president/owner of Sound Line, Randolph, N.J., launched Downtime Broadcasting Co., the forerunner of today’s Sound Line, which produced an audiocassette magazine titled Specialty Tracks. “It ...featured two announcers reading educational materials on how to sell and how [promotional products] are made,” Schaffer explained. Although the magazine was initially created as a benefit for distributors, who could listen to the pre-recorded messages from a Walkman or while traveling in a car, Downtime Broadcasting Co. eventually began producing custom audio magazines for major businesses, such as Duracell. “It was a very early incantation of podcasting,” Schaffer said.