For distributors and suppliers, the Act raises two concerns: increased costs as a result of new battery housing, and smaller embellishment areas due to required labeling. "Items may need to be redesigned to make the battery compartment harder to open," explained Whitney. "Redesigning an item may require new tooling. Factories will likely pass those costs up the supply chain to suppliers who would factor that into the product reviews price increases to distributors."
"For suppliers, if the bill does becomes law, it may be simpler to just drop older, non-complying items, and replace them with new designs that do comply. The trick will be to make sure that any older inventory is gone before the new law takes effect," he added.
As for the labeling requirements, the Act does not specify whether an item and its packaging must include a warning label, or if the label on one or the other will be sufficient. Larger items such as radios would have space for the label, but smaller products like MP3 players or laser pointers could have their imprint areas affected if they also need to include a warning.
Whitney pointed out that while the bill, sponsored by Democratic Senators Rockefeller and Mark Pryor (AR), has been referred to the Committee, it is still far from guaranteed to become law. "The lack of any Republicans co-sponsoring the bill, and the fact that it still would need to pass in the Republican-controlled House, lead me to believe that it might face a difficult time in getting passed at all, unless there was large public support for it," he said.
According to Kerrie Campbell, partner, and Michael Bhargava, associate, for law firm Manatt, Phelps & Phillips LLP, the time for interested parties to raise concern is now. "As we have learned from the enactment of the Consumer Product Safety Improvement Act of 2008 (CPSIA), vague laws can lead to unnecessarily harsh unintended consequences that may not serve the objective of effective product safety," they wrote in a statement. "While S. 1165 is in its infancy, this is the optimal time to weigh in on the legislation to prevent vagueness and overbreadth that could impose an unnecessary or disproportionate burden on businesses, without effectively advancing safety concerns."
- Companies:
- Leed's

Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.





