Protecting Your Client's Brand
Product safety for the promotional industry will take some time to learn-but if you make the investment, you can be certain that it eventually will pay handsome dividends. When you learn to ask the questions that make it obvious to your client you are just as committed to protecting its name as to making a sale-that you are acting as a fiduciary for its brand-you will enjoy a different relationship than before. Instead of being regarded as the promotional products sales rep, you will become a valued and trusted advisor to the client-the highest mark of respect you can earn.
About the Author:
Rick Brenner, MAS, is CEO of top 40 supplier Prime Line (www.primeline.com). A 15-year veteran of the promotional products industry, Brenner has long been an advocate for product safety and responsible sourcing. He is a founding board member of Quality Certification Alliance (QCA), chair of QCA's compliance committee and a member of QCA's governance committee. In January 2013, Brenner was appointed to the board of directors of ICPHSO.org, the preeminent global product safety organization. Brenner also is a board member of the 11,000-member Promotional Products Association International (PPAI), a founding member of PPAI's Product Responsibility Action Group (PRAG) and co-chair of PPAI's annual Product Safety Summit. An avid author and speaker at industry events, Brenner writes the My Two Cents blog at www.rickbrenner.com.