Q2 2012 North America Email Trend Results: Significant Opportunity to Better Engage New Subscribers

"Marketers today are asked to do more with less. Based on our discussions with clients and fellow marketers, we decided to introduce the Email Activity Segment Evaluation to help marketers find additional value in their existing assets: their email subscriber lists," said Judy Loschen, vice president of digital analytics at Epsilon. "Understanding each customer's state of engagement as well as their behavior over time enables effective and highly relevant one-to-one communications. These insights can help marketers create greater impact with both triggered and business as usual messages."