Q&A: Jeff Lederer, President of Prime Line, on Recent Acquisitions and Outlook for 2014
PM: Tell me more about Get It Global. It looks like they do custom concept-to-creation items.
JL: Yes, exactly. Very customized projects. They can get lots of traditional items overseas, but working very closely with distributors on very tight delivery times, on very customized projects that are more complex that require lots of coordination, that is their expertise. Operationally and from an efficiency standpoint that is one of the key areas that will help all of us. You can never have too much focus on operational efficiency. This will just make us even better. Get It Global is going to be 100 percent fully integrated into Prime Line. R.O.I. Line is going to remain in California, and will keep a focus there. We're thrilled about having them as part of the Prime family and have it extended further onto the West Coast.
PM: So it will give distributors that personal, hands-on experience.
JL: That's the key thing. We want them to have the experience of a smaller, more intimate company, but with the full breadth of services of Prime behind it. They will still get the hands-on treatment when working on these large projects overseas.
PM: Will Get It Global relocate to the Connecticut offices?
JL: That is correct.
PM: You mentioned the importance of product safety earlier. Prime Line has been one of the biggest proponents of safety and compliance in the industry and was one of the founding suppliers in the Quality Certification Alliance. Will those standards apply to the new lines?
JL: That will come with time because we have to make sure that it all complies with our processes and QCA as related to ROI. With Get It Global that will happen immediately because it is being integrated into Prime.
PM: This is a big first step into the new year. What's your outlook for 2014, and what are Prime's plans for the year?
JL: We have different areas we want to continue to focus on. We want to continue to work closely with our distributors and continue to offer a higher level of service. We have significantly invested in infrastructure at our Connecticut headquarters. We've also invested significantly in inventory. We've invested nearly a quarter of a million dollars into a new website that will be coming in the first quarter. We've invested in production equipment and facilities and everything needed to service distributors.