Quality Over Quantity: Power Meetings Create a New Kind of Trade Show
Say a trade show only had 70 exhibitors. If you wanted to see each one of them on a given day, you'd have to see 10 exhibitors an hour—or one every six minutes, and that’s not even factoring in lunch and bathroom breaks or navigating the million square-foot exhibition space. Nor is it factoring in how many exhibitors most trade shows have. Instead of 70, most have 700 or more.
The numbers just don’t add up to an entirely productive experience, especially for seasoned industry professionals. That is where Promo Marketing’s Power Meetings come into play. Power Meetings are the most exclusive and most effective networking events in the promotional products industry. They pair innovative suppliers and successful distributors in a one-on-one setting focused on creating quality relationships that create sales.
Each Promo Marketing Power Meeting is a summit of the industry elite. Each supplier and distributor is handpicked. The suppliers are the largest and most reliable in their markets, and the distributors are the best salespeople in the world of promotional products. Every attending distributor will get 20 uninterrupted minutes with each supplier to discuss what they can do to help their businesses and their customers. According to Ann Vidro of distributor Creative Studio Promotions, "The focused one-on-one sessions far outweigh attending a traditional trade show."
Instead of the cheap rooms and open convention halls that most trade shows offer, Promo Marketing holds each Power Meeting in an upscale hotel with closed-door suites, allowing suppliers and distributors to conduct real business. Meeting locations are selected all over the country, in cities like Miami, Fla. and Newport Beach, Calif., to create an experience that is perfect for business during the day and networking at night. "Power Meetings are the most effective and efficient means of distributor contact," said Steve Weinstein of supplier EMT. "The opportunity to form relationships is unequalled in any other format."
And the cost for this high-scale, white-glove meeting? Free. Zero. Nothing. There is no cost to distributors to attend Promo Marketing Power Meetings. Every distributor invited to attend will receive airfare reimbursement, upscale hotel accommodations for three nights, meals, entry to networking events and transportation to and from the event hotel. There's no catch. "This is definitely the most productive time you can spend," said distributor Gisele Roy of Royalty Advertising. "Quality suppliers, and a very efficient, intense and productive format. It will be hard to do a traditional trade show after this event."
In 2014, Power Meetings are being held in Scottsdale, Ariz. March 17 to 20; Miami, Fla. May 12 to 15; Newport Beach, Calif. Sept. 7 to 10; and Charlotte, N.C. Oct. 6 to 9. If you are a top-selling distributor who is interested in learning more about attending a Power Meeting, visit www.pmpowermeetings.com or email us at firstname.lastname@example.org.