Quality and Quantity as UK Promotional Products Show Reaches New Heights
Thousands of show-goers flocked to Coventry for the eighth Trade Only National Show, making the event the most successful ever, its organizers announced. The show, held on Jan. 22 and 23 at the Ricoh Arena in Coventry, UK, saw more than 3,000 thousand visitors through the doors over its two-day run.
The British Promotional Merchandise Association (bpma) Annual Awards Dinner organized by Trade Only on the middle night of the show saw nearly 900 suppliers and distributors enjoying one of the largest and most glamorous industry galas ever held, with an electrifying performance from top dance troupe Diversity.
Almost 200 delegates attended the bpma Education Day, endorsed by the show on Jan. 21, which included sessions by Cliff Quicksell and a rousing closing address by Made To Order boss and PPAI vice president Rod Brown.
“It has been an incredible few days. The show has just kept growing and is now one of the biggest and best promotional product trade shows in the world," said Nigel Bailey, event director for Trade Only. "With over 75 percent of space now reserved for 2015, we are already hard at work planning to make next year’s event even better. Feedback from suppliers and distributors alike has been universally very positive. The watch words that everyone has been using here are ‘quality’ and ‘easy’. The new earlier opening times for the show worked well too.”
Jackie Rourke, exhibition manager for Trade Only, added: “It has been amazing and we have all been working non-stop. The reaction from everyone has been terrific. We have made a number of changes to the set-up and breakdown of the show which have proved highly successful. Our sincere thanks go out to everyone who has been a part of this great show in any way.”
There were more suppliers exhibiting than ever before, with 350 stands and nearly 2,000 staff. The show benefited from an international flavor, with representatives from 55 countries.